Modern Well-aging Skincare with Korean heritage holistic wellness.

BOUTIJOUR is a modern, high-performance well-aging skincare brand with a Korean heritage. In today’s fast-paced world, the demands of modern life can accelerate both internal and external aging. BOUTIJOUR offers a sensual and high-performance approach to skincare, emphasizing natural ingredients that promote graceful aging and enhance overall skin vitality. Our products are formulated to address skin aging concerns in a delightful and effective rituals. By nourishing and protecting the skin, we help individuals embrace their aging journey with confidence and maintain a radiant complexion.

BOUTIJOUR redefines anti-aging as "well-aging," offering a holistic, effective, and indulgent experience that enhances and beautifies skin at every age. Our core botanical ingredient, the Lotus Flower, sourced from Korea, is renowned for its purifying and resilient properties, also promoting to find mindfulness and self-care, even amidst the demands of modern life.

Jillian Jiyeon Yoo, our founder, embarked on her journey in 2017, rediscovering the Lotus Flower, a potent symbol of resilience and vitality in Korean culture. Inspired by its ability to flourish in challenging environments, she sought to create skincare products that prevent and slow down the signs of aging using safe, sustainable, and high-performance natural formulas. Driven by a desire to avoid harmful chemicals, Jillian focused on developing high-performance formulas using carefully selected and high quality ingredients.

By combining cutting-edge technology with effective anti-aging formulas and a sensual aesthetic, BOUTIJOUR aims to inspire and support women on their aging journey.