Modern Well-aging Skincare with Korean heritage holistic wellness.

BOUTIJOUR is a modern, high-performance well-aging skincare brand with a Korean heritage. Living a busy life, our founder Jillian Jiyeon Yoo noticed that the modern lifestyle accelerates both internal and external aging. She decided to create a new approach to skincare that would allow her to age gracefully.

Redefining the concept of anti-aging to well-aging, BOUTIJOUR offers a holistic, effective, and indulgent experience that enhances and beautifies everyone's aging journey. The products are formulated with high performance botanical Korean ingredients.

In 2017, Jillian discovered the lotus flower, a symbol of birth and purification in Korea. She was inspired by its resilience and began researching its potential benefits. Lotus, which grows in challenging conditions but blooms beautifully, reminded her of the Korean people's resilience in the face of adversity.

In skincare, the lotus flower is an effective anti-aging ingredient that provides hydration, purification, and boosts skin resilience. Powered by lotus, our products rejuvenate both the mind and soul. Combining the most advanced technology with effective anti-aging formulas, and sensual aesthetics, BOUTIJOUR's vision is to inspire and support every woman on their aging journey.