Modern Well-aging Skincare with Korean heritage holistic wellness

ABOUT US

BOUTIJOUR is a well-aging skincare brand rooted in Korean heritage, dedicated to helping individuals embrace the beauty of aging gracefully. In today’s fast-paced world, where both natural and external factors accelerate the aging process, BOUTIJOUR offers effective and indulgent skincare solutions designed to enhance vitality and celebrate the aging journey.

Our products are carefully crafted with high-performance, naturally derived, cruelty-free ingredients, bringing mindfulness and sensorial care into daily self-care routines.

OUR STORY

In 2017, Jillian Jiyeon Yoo, our founder and CEO, was inspired by the challenges of modern life. She recognized that people today face multiple types of aging—both the natural process and the effects of external stressors.

Jillian envisioned a holistic skincare brand to help people age gracefully, focusing on safe, high-performance formulas. Drawing on the purification and resilience of the Lotus Flower—a symbol of vitality in Korean culture—she developed holistic products that nourish and protect the skin while embracing natural beauty.

Our Hero Ingredient: The Lotus Flower

The Lotus Flower, the heart of BOUTIJOUR, symbolizes resilience and transformation. It thrives in challenging environments, emerging as the most purifying bloom rich in antioxidants and renowned for its purifying properties. Lotus revitalizes the skin, promoting hydration and radiance while serving as a reminder of the beauty in perseverance.

Our Purpose: Well-Aging

At BOUTIJOUR, we are redefining aging as a journey to be celebrated, not resisted. Well-aging is about embracing every phase of life with confidence, grace, and vitality. By addressing the challenges of both natural and external aging, we empower individuals to nurture their skin and enhance their natural beauty.

Our Promise

BOUTIJOUR transforms everyday skincare into meaningful moments of self-care. Our products provide an indulgent yet practical experience, allowing you to enjoy even the briefest pauses in your routine. With natural, effective formulations, BOUTIJOUR helps you look and feel your best, one ritual at a time.